Norfolk General Hospital unveils 2025-2028 Strategic Plan
Simcoe, ON – Norfolk General Hospital (NGH) is proud to announce the release of its 2025-2028 Strategic Plan, along with updated Mission, Vision, and Values statements. Developed in collaboration with approximately 500 stakeholders—including patients, staff, physicians, partners, business leaders, and volunteers—the plan reflects the evolving needs and priorities of those we serve. NGH extends its sincere thanks to everyone who contributed their insights and valuable advice.
Since our last strategic plan was introduced in 2018, NGH has undergone profound changes. The hospital faces increasing demands, greater patient complexity, workforce challenges, and financial pressures—all in a post-COVID-19 world. The new 2025-2028 plan, which evolved under the guidance and direction of the Board of Directors, is designed to meet these challenges while ensuring the continued delivery of high-quality, patient-centered care.
“NGH’s previous strategic plan helped us navigate years of growth, change, and the challenges of a global pandemic,” said Stephanie Pongracz-Clarysse, Board Chair, NGH. “Now, it’s time to reassess, refine, and expand our strategy to meet new and emerging priorities. While our commitment to high-quality care, responsible resource management, and patient-centered experiences remains strong, this new plan builds on these foundations to guide us into the future.”
“Healthcare is always evolving, and so are we,” says Todd Stepanuik, President and CEO of NGH. “Our last strategic plan, launched in 2018, provided a strong foundation that helped us navigate years of growth, transformation, and unprecedented challenges. As we look ahead, we recognize the need to adapt to the changing needs of our community while staying true to what matters most—providing compassionate, high-quality care close to home. Our work will now turn to operationalize the Plan and bring it to life across the hospital”
Key Priorities
The 2025-2028 Strategic Plan is built upon five strategic pillars:
- Excellent Patient Care – We will provide personalized, compassionate, and high-quality care that supports healing, well-being, and patient satisfaction.
- Outstanding Team – We will foster a skilled, engaged, and empowered workforce committed to collaboration, professional growth, and excellence.
- Operational Excellence – We will optimize efficiency, effectiveness, and safety across all aspects of our operations.
- Community Partnerships & Connection – We will collaborate with community stakeholders to address local health needs, promote wellness, and improve access to care.
- Innovation & Digital Enablement – We will embrace innovation and technology to enhance healthcare accessibility, efficiency, and quality through data-driven solutions.
Our New Mission, Vision, and Values
As part of this plan, NGH has introduced a refreshed Mission, Vision, and Values to reflect its commitment to the community:
- Mission: To deliver high-quality, integrated, and innovative care, together with our partners.
- Vision: To foster healthier communities through exceptional rural health care, close to home.
- Values: Compassionate, Inclusive, Respectful, Collaborative, Person-Centered, and Accountable.
Commitment to Excellence
NGH remains dedicated to providing patient-centered, safe, and equitable care. Our focus is on continuous improvement, ensuring all service enhancements contribute to a better patient experience.
Recognizing that our workforce is our greatest asset, we are committed to fostering an environment that attracts and retains top healthcare professionals.
To keep pace with evolving healthcare needs, NGH will continue investing in infrastructure, state-of-the-art diagnostic tools, and digital health innovations that enhance accessibility and efficiency.
The NGH 2025-2028 Strategic Plan serves as a roadmap for a stronger, more resilient healthcare system—one that meets the needs of our community today and in the future.
