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Oct.29-12

STROKE CENTRES TO LAUNCH SOCIAL MEDIA CAMPAIGN

The Brant Community Healthcare System district stroke centre and stroke providers in Hamilton, Burlington, Niagara and Kitchener- Waterloo will be taking to social media in a big way on Monday October 29, 2012.

“World Stroke Day is an opportunity to increase awareness about the symptoms of stroke,” Wendy Pomponio, District Stroke Coordinator, Brant Community Healthcare System (BCHS) said.

“Twitter and FaceBook provide an ideal platform to reach thousands of people in our area,” Pomponio said. “With so many younger people using social media it will also allow us to dispel the myth that stroke only affects older adults.”

1 in 6 people worldwide will have a stroke in their lifetime. However, only 60% of people recognize the symptoms and get to a designated stroke centre for immediate care.

“Patients who delay coming to a designated stroke centre may exclude themselves from qualifying to receive clot busting, life saving medication,” Dr. Natalia Pastuszewska, Internist and co-medical lead, BCHS stroke program said. “At the very onset of symptoms call 9-1-1 to improve your chances of survival and recovery.”

The symptoms of stroke include:

  • Sudden loss of strength or numbness in the face, arm or leg;
  • Sudden difficulty speaking;
  • Sudden blurred vision;
  • Sudden severe and unusual headache; and,
  • Sudden dizziness/ loss of balance particularly with any of the above symptoms.

Research indicates that patients who receive care at designated stroke centres are more likely to be alive, independent and living at home one year after suffering a stroke. Stroke unit care reduces the likelihood of death and disability in men and women of any age regardless of the severity of their stroke by as much as 30%.

The Brant Community Healthcare System is a designated stroke centre with an inter-professional team dedicated to providing acute stroke care and rehabilitation at the Brantford General Hospital and operates an outpatient secondary stroke prevention clinic (both preventative and post stroke care) at the Willett in Paris and Norfolk General Hospital, Simcoe.

Check out our Facebook page, follow us on Twitter (@bchsys) and look for the hashtag #worldstrokeday.

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For additional information, please contact:

Gary Chalk

Director- Public Affairs

Brant Community Healthcare System

519-751-5544, extension 4214

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