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smilecookieSimcoe, ON – September 17-23, 2012 – Tim Hortons is bringing more smiles to Norfolk County with the launch of the annual Smile Cookie fundraiser. For one week starting today, Tim Hortons restaurant owners in Norfolk County will generously donate all proceeds from sales of a special smiling chocolate chunk cookie to the Norfolk General Hospital Foundation. The $1 treat helps charities, hospitals and community programs across Canada in the cities where they are sold.

“On behalf of all restaurant owners and team members in Norfolk County, I would like to thank our loyal guests for their generosity and support of the Smile Cookie campaign,” said Steve Salverda, Tim Hortons Restaurant owner in Waterford. “Tim Hortons is thrilled to support the Norfolk General Hospital Foundation with the funds raised and bring smiles to so many people’s faces. We welcome everyone to come in this week to buy a delicious freshly-baked Smile Cookie in support of a great cause.”

For the last nine years, Norfolk County Tim Hortons restaurant owners and guests have helped raise nearly $40,000 for the Norfolk General Hospital Foundation.

“We are very grateful to be a part of the Smile Cookie program with Tim Hortons,” said Julie Powell, director of development, NGH Foundation. “These funds will go towards maintaining patient care technology at Norfolk General Hospital. Thank you to Tim Hortons and Tim Hortons customers for showing us your smiles and supporting quality health care in Norfolk County.”

What began as a way to help raise funds for the Hamilton Children's Hospital in Ontario in 1996, has grown into a major fundraising event across North America. In 2011 alone, the Smile Cookie campaign raised $4 million across Canada and the United States. Nationally, Tim Hortons restaurant owners support more than 345 local charities through the campaign.


For more information on how the Smile Cookie campaign supports communities across Canada, please visit


‘Like’ Tim Hortons on Facebook at and follow @TimHortons on Twitter to join the #SmileCookie conversation.



Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada.


Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of July 1st, 2012, Tim Hortons had 4,071 systemwide restaurants, including 3,326 in Canada, 734 in the United States and 11 in the Gulf Cooperation Council. More information about the Company is available at


About the Norfolk General Hospital Foundation


The Norfolk General Hospital Foundation, governed by a Board of Directors helps to raise money for capital improvements to the Norfolk General Hospital in Simcoe. This would include renovations to the hospital and the purchase of new equipment for the hospital with a goal to continually improve patient care. To learn more about the Norfolk General Hospital Foundation, please visit

For further information or to arrange an interview, please contact:


Tim Hortons

Shelley Panetta

Regional Marketing Manger

(905) 337-6417


Norfolk General Hospital Foundation

Julie Powell

Director of Development

(519) 426-0130 Ext.1454



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